Possible

About us

Possible was born in the summer of 2009. People came out of the climate change blockbuster, The Age of Stupid, asking ‘But what can I do?’. 

We wanted to be able to offer them a decent answer, and we’ve been committed to helping people find more and more answers ever since. 

From our founding challenge to cut carbon by 10% by 2010 to our world-leading Solar Schools campaign, or more recent work on solar powered railways, everything we do is about inspiring more people to take more action on climate change.

For our first ten years, we went by the name 10:10 Climate Action, a nod to our founding 10% campaign. In 2019, we decided the demands of the climate crisis as we approach the 2020s needed a fresh approach and relaunched with our new name, Possible. 

Our vision

At Possible, we want to see a zero-carbon society, built by and for the people of the UK, and we want to see this fast.

The sheer scale of action required means it will touch everyone’s lives. If we’re going to move at the speed required - and if we’re going to ensure the new world we build is a fair one - people and communities have to be involved. Politicians, corporations and other established institutions will have to play a key role too, but they will only move fast enough once they know their constituents and customers are on board. 

The climate movement must be a mass movement or it simply won’t achieve its aims.