Down To Earth Organic & Natural Honolulu

About us

Down to Earth began in 1977, in Wailuku, Maui, (pictured above) when a group of friends started our first store, and shortly afterwards opened the King Street store. They did so out of a desire to help improve the health of Hawaii’s residents by making available organic and natural products at affordable prices (the slogan used to be, “Healthy foods at prices that won’t make you sick!”), and educating about the many benefits of living a vegetarian lifestyle.

Over the past forty+ years, Down to Earth has grown and flourished to become an important part of Hawaii's community with six locations in Hawaii. On Oahu: Honolulu, Kailua, Pearlridge, Kapolei, and our newest location in Honolulu's Kakaako district; and Kahului on Maui.