Green Rubber Recycling Co. is a pioneer in end-of-life tire recycling in Kuwait, a green initiative by the AlMailem Group, the leading player in tires and automotive products in the country. AlMailem Group, which began with a single tire shop in 1960, has mirrored the exponential growth of Kuwait over the last six decades. As the nation burgeoned into modernity with rapid urbanization, AlMailem witnessed quantum growth within the automotive industry, widening the ambit of its product offerings across its 35 showrooms and service centers. The AlMailem brand has enjoyed the goodwill of its loyal customer base for its integrity, excellence, innovation and responsible business. Today, as Kuwait continues to grow and grapple with a new set of challenges and environmental issues that accompany its development, businesses need to steer towards sustainable practices. With our proven track record as industry innovators, GRRC is a step towards building a movement towards sustainability within the automotive industry by going beyond short-term, inadequate and hazardous stockpiling of tires. The seemingly endless seas of discarded rubber in the Kuwaiti desert have proven to be environmentally disastrous in the past. We ensure that the tires sold by us are not only provided a safer and cleaner alternative of disposal but are given a new lease of life, be it on playgrounds and sports fields, or as fuel and flooring. GRRC believes that responsible business practices coupled with human ingenuity can address the world-wide problem of urban waste and create enduring value. Every day, used tires are collected from AlMailem’s various tire retail outlets and taken to our state-of-the-art factory, where investment in the newest recycling technology enables us to process and produce many items of utility.