Kokua Market Natural Foods

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Kokua Market, the Manoa health food cooperative which celebrated its 50th anniversary last year, has a new look with dozens of somewhat satirical graphic posters designed to reflect the hippie-era character of its staff, members and mission.

Longtime customer Oren Schlieman, who started the marketing firm Info Grafik in 1985, formulated a business strategy last fall to refresh Kokua’s brand and reboot its marketing. It’s based on the co-op’s “More Ono. More Pono” motto, derived from a Slow Food Oahu bumper sticker, with the words, “ono” and “pono.”