The business category allows you to find companies that are actively involved in promoting sustainability,
such as those offering sustainable products, services, and solutions.
A green business is a business whose policy prioritizes the environmental friendliness of its products and the safety of their use for the environment and nature. To answer the question “what is a green business”, one must first decide what the definition of “green” means. If to consider that “green” means ecological, clean, protecting wild nature, etc., as it is used in the names of numerous environmental parties and public organizations, then in relation to economic and economic activity it would be logical to consider that “green” means “ecologically effective”. Ecological efficiency is manifested not only in the safety of using a certain product but also in how useful that product is for solving global ecological problems. The number of eco-friendly businesses is growing inexorably these days, thanks to the trend toward the popularization of all things environmentally friendly. Green business companies are guided by the method of the cyclic economy to support the initiative to protect the environment. The cyclic economy, which involves the reuse of raw materials, can reduce the amount of waste produced by mankind by 80%. Its main directions: ● sorting and recycling waste, followed by the use of recycled materials; ● extending the life of products and sharing them (sherry); ● development of environmentally friendly goods; ● responsible consumption – avoiding excesses, including food stocks, some of which have to be thrown away.
The trend toward sustainability is changing purchasing habits and creating demand for new products and services. That's why it's important for businesses to change, too: sustainability is becoming a new competitive advantage, and building a green brand helps increase audience loyalty. Attention to sustainability is increasing every year. Eco-friendliness has become a new trend, and businesses have quickly turned it into a marketing ploy. Over the past five years, store shelves have been filled with products with “eco” and “bio” prefixes. A New York University study proved that eco-friendly products sell better. In 2020, the eco-trend is particularly active around the world. The goal of eco-business is not only to make a profit but also to make the planet healthier. “Green” business can be seen as a profitable idea, and in this niche, you can engage in a variety of activities. Therefore, the advantages of green eco-friendly companies are obvious: ● greenness is a global trend; ● is in high demand among consumers, and demand is expected to grow; ● there is little competition in certain niches; ● supported by the public and the government; ● opportunities for creative ideas; ● eco-technology often allows you to reduce the cost of your business; ● there are different formats of work: from a small shop with eco-products to a large company producing organic products, a business of any scale can bring the entrepreneur a stable income. The number of eco-friendly businesses grows every year. Our catalog is regularly filled with new businesses from different countries. Eco-friendly green companies incorporate multiple green projects into their routine. These projects can be directed both at preventing environmental pollution and eliminating the consequences of this problem. Many eco-companies host fundraising events to support green initiatives for businesses. This is not the whole list of green eco-friendly companies.
One should not forget that in addition to the financial benefits associated with various types of savings, there are also a number of non-material benefits, including improved image and reputation in the eyes of both the public at large and consumers. Throughout the civilized world, trust in green business companies is very high. In some countries, green parties come to power and are part of governing coalitions. Therefore, such states regularly encourage green projects with various privileges. For example, in Germany in the 2005 elections, 8% voted for the Green Party (in 2009 already 10.7%, and in 2021 – about 30%). The mere fact of participating in various green initiatives will certainly have a positive impact on the reputation, and, accordingly, on sales (although far from being proportional). Almost all leading corporations on the planet are already developing principles for cooperation with suppliers based on social and environmental responsibility. The day is not far off when this practice spreads to the world. Perhaps it should be noted that participation in various environmental events and conferences can help to establish contacts that are interesting for business. It must be remembered that the reputation of a socially responsible, modern, and European company is quite difficult to earn. An eco-friendly business is one of the steps towards such a reputation. Building a sustainable business also brings a new level of the socially responsible corporate culture. Foremost, this is the belonging of the entire business, the management team, and each employee to a lofty and really useful idea. At all levels, everyone understands the answer to the question “Why?”. The staff understands the decisions, moreover, they begin to suggest more correct decisions with their justification. Now the staff is not guided by “saving money for a new car to the boss”, which did not at all motivate them to intervene even in accepted stupidities, now the team is involved in saving nature, and suggests how best to do it, i.e., how to save more.
Nowadays, many companies are thinking about or are already in the process of transitioning their businesses to green. Some of them really care about nature, and the company's transition becomes a statistical goal with long-term consequences. These companies are slowly but surely moving toward the main goal of protecting and contributing to the environment. However, some do it for PR and short-term gain, with no environmental concern implicit in their actions. It is not always easy to recognize such pseudo-eco-friendly companies. However, sooner or later they are exposed. In the long run, such scammers have black fame, but no success.