About us
Bhutan has always had a unique approach to how it manages its affairs, from political leadership to social development. As Bhutan came into the modern age and began to develop, it adopted its own philosophy—Gross National Happiness—which has guided its development. The Fourth King of Bhutan, Jigme Singye Wangchuck, introduced Gross National Happiness in 1972 on the premise that true development of a nation should not be based on technological or commercial development but on a holistic model that places people at its center. At its core, Gross National Happiness is a responsible, human-centered paradigm focused on the well-being of all citizens. Gross National Happiness stands on four pillars: Good Governance, Equitable and Sustainable Development, Preservation of Culture, and Conservation of the Environment.
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