The overall goal of the project is to Clean Up Georgia to challenge waste management opportunities in the country through Society Awareness Campaigns, introducing 3R systems and modern methods. Specific objectives are the following: 1. To mobilize Georgia communities to Clean Up Georgia under the motto ”Communities Carrying for Nature” under Clean Up the World campaign and place Georgia on Global Environmental Map. 2. Introducing new methodologies and 3R systems (reducing, reusing, and recycling); Increase public awareness on modern approaches of waste management systems, approaches, methodologies, experience of other countries to create new habits and demand oexperiencesf society reducing waste, reusing for various purposes and recycling for new business opportunities.