About us
National CleanUp Day is global in scope and is one of several initiatives by Clean Trails to draw attention to litter solutions. We are partnering with multiple organizations worldwide. Clean Trails is a 501 (c) 3 nonprofit organization and community of people dedicated to keeping the outdoors clean. Study after study shows the highest indicator that someone will pick up litter is if they witness someone else picking up litter. That’s because peer group norms are more powerful than incentives, and together, they can provide impressive behavioral change. Core to our beliefs is the notion that people want to do the right things; all they need is a little encouragement or incentive. We believe that people are naturally responsible; if we encourage them to care for their favorite places, to pick up after themselves and others, then our outdoor spaces will become self-sufficient, clean, and more enjoyable.
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