The Nature of Beauty

About us

The Nature of Beauty is part of the Smart Beauty movement, in which looking beautiful doesn't have to mean shutting off your brain. The cosmetics industry is in desperate need of a makeover! It has been the redheaded stepchild of the FDA since the 1930s, with lax regulations & minimally researched ingredients.  This industry is a ticking time bomb in a pretty little bottle sitting on everyone's bathroom counter.  Toxic chemicals linked to birth defects, hormone disruption, & cancer are in our daily grooming products which is unacceptable!  The Nature of Beauty has scoured the ingredient lists of all our products & done the research for you.  We have compiled the safest, highest performing skin care, hair care, and makeup so you can shop with confidence.  Here, greenwashing is not tolerated, and helping customers differentiate between truth and fiction when it comes to their beauty products is a key mission at The Nature of Beauty.